The Broadway legend on the stage of the Théâtre du Châtelet.
From October 20 to December 31, 2023, West Side Story, Leonard Bernstein and Stephen Sondheim's timeless masterpiece, returns in a striking staging where love, rivalry and hope mingle. Carried by explosive choreography and a music that has become cult, the show transports us to 1950s New York. An unmissable musical and theatrical experience.
The request
To benefit from large-scale promotional support and maximize revenues, the show's producer forged a strategic partnership with Radio France Studios/France Inter.
Our response
- Brand licenseFrance Inter
- Radio and digital promotional plan
