Waterloo, Mamma Mia, Dancing Queen... An exceptional show that retraces the journey of the Abba group over 50 years.
With almost 800 concerts in 50 countries and over two million tickets sold since 2001, Mania The Abba Tribute is a worldwide success that never ceases to fill venues. A truly striking incarnation of the most legendary band of the 1980s, everything has been thought through to the smallest detail: instruments, lighting, choreography, platform soles, sequins and disco balls... right down to the Swedish accent to carry the audience away all the better!
The request
The show's producer chose to leverage the power of the ICI network (formerly France Bleu) and its 44 local antennas to promote his tour throughout France.
Our response
- Brand license ICI
- Radio and digital promotional plan
