Waterloo, Mamma Mia, Dancing Queen... An exceptional show that retraces the journey of the Abba group over 50 years.
With almost 800 concerts in 50 countries and over two million tickets sold since 2001, Mania The Abba Tribute is a worldwide success that never ceases to fill venues. A truly striking incarnation of the most legendary band of the 1980s, everything has been thought through to the smallest detail: instruments, lighting, choreography, platform soles, sequins and disco balls... right down to the Swedish accent to carry the audience away all the better!
The Request
The show’s producer chose to leverage the reach of the ICI network (formerly France Bleu) and its 44 local stations to promote the tour throughout France.
Our Solution
- ICI Brand License
- Radio and Digital Promotion Plan
