Chiharu Shiota, The Soul Trembles

From December 11, 2024 to March 19, 2025, the Grand Palais presents an exhibition devoted to the poetic and sensitive work of Japanese artist Chiharu Shiota, world-renowned for her monumental installations.

His works, composed of interwoven woollen threads, create spectacular graphic networks that invite everyone to find their own path. The exhibition - in collaboration with Tokyo's Mori Art Museum - offers an immersive dive into his dreamlike world, revealing the diversity of his work through installations, sculptures, photographs and videos. A sensitive experience, where art becomes the mirror of the soul's tremors.

The Request

In an effort to attract as many visitors as possible to the exhibition, the Grand Palais - RMN turned to Radio France Studios / France Inter to develop a large-scale promotional campaign.

Our Solution

  • France Inter brand licensing
  • Radio and digital promotional campaign

 

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