From December 11, 2024 to March 19, 2025, the Grand Palais presents an exhibition devoted to the poetic and sensitive work of Japanese artist Chiharu Shiota, world-renowned for her monumental installations.
His works, composed of interwoven woollen threads, create spectacular graphic networks that invite everyone to find their own path. The exhibition - in collaboration with Tokyo's Mori Art Museum - offers an immersive dive into his dreamlike world, revealing the diversity of his work through installations, sculptures, photographs and videos. A sensitive experience, where art becomes the mirror of the soul's tremors.
The Request
In an effort to attract as many visitors as possible to the exhibition, the Grand Palais - RMN turned to Radio France Studios / France Inter to develop a large-scale promotional campaign.
Our Solution
- France Inter brand licensing
- Radio and digital promotional campaign
