The Samsung loyalty program is reserved for certain Samsung customers defined through several criteria such as the number of products owned, brand loyalty, the opening of its e-mails....
The Request
Samsung wanted to create regular VIP events as part of their loyalty program for their top customers, the “Samsung Members.”
The goal was to combine the launch of their new products with a B2C engagement opportunity, all within the framework of an experiential evening designed to thank their customers.
Our Solution
- 25 dedicated VIP seats at our highly sought-after live concerts, specifically the FIP concert at Studio 104 featuring “The Paradox” with the duo Jeff Mills & Jean-Phi Dary
- Provision of the Panoramic Room for the pre-concert presentation of their new products and the cocktail reception following the concert
- A special presentation by Ruddy ABOAB (Director of FIP) and Nathalie FARNIER (FIP Communications Manager) was organized to introduce Samsung Members to the history of the concert and, more broadly, that of FIP
- Support in developing the concept and proactive suggestions regarding the experiences to be offered within our venue.
- Setup, operation, and teardown with our technical and logistics teams
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Salle panoramique
