The Samsung loyalty program is reserved for certain Samsung customers defined through several criteria such as the number of products owned, brand loyalty, the opening of its e-mails....
The request
Samsung wanted to create regular VIP appointments as part of their loyalty program made up of their best customers, the "Samsung Members".
To combine the discovery of their new products with a moment of BtoC exchange, with an experiential evening to thank their customers.
Our response
- 25 dedicated VIP seats on our popular on-air concerts, here the FIP concert at Studio 104 of "The Paradox" with the duo Jeff Mills & Jean-Phi Dary
- Mise à disposition de la Salle panoramique for the pre-concert presentation of their new products and the post-concert cocktail reception
- Privileged appearance by Ruddy ABOAB (Director of FIP) and Nathalie FARNIER (FIP Communications à la communication de FIP) is organized to present to the Samsung Members the history of the concert and more generally that of FIP
- Accompaniment on the concept and strength of proposal as to the experiences to be proposed within our House.
- Installation, operation and dismantling with our technical and logistics teams
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Salle panoramique
