With Michel Sardou's greatest hits
Je vais t'aimer tells the life stories of young French people over four decades. They tell us about their loves, their happiness and their disappointments, all based on Michel Sardou's hits. In an American-style staging that takes us on a journey from the 60s to the early 2000s, in settings evoking the port of Le Havre, Paris, the liner France, a square in Ghardaïa, a nightclub in New York, an apartment in Auteuil... Je vais t'aimer is a bit of the story of all of us on the soundtrack of our lives!
The request
The show's producer wanted to leverage the strength of the "ici" (ex France Bleu) network and its 44 local antennas to maximize the success of his tour over 3 seasons.
Our response
- Brand license "ici" (ex France Bleu)
- Promotional plan radio (national and local) and digital