With Michel Sardou's greatest hits
Je vais t'aimer tells the life stories of young French people over four decades. They tell us about their loves, their happiness and their disappointments, all based on Michel Sardou's hits. In an American-style staging that takes us on a journey from the 60s to the early 2000s, in settings evoking the port of Le Havre, Paris, the liner France, a square in Ghardaïa, a nightclub in New York, an apartment in Auteuil... Je vais t'aimer is a bit of the story of all of us on the soundtrack of our lives!
The Request
The show’s producer wanted to leverage the strength of the “ici” network (formerly France Bleu) and its 44 local stations to maximize the success of its tour over three seasons.
Our Solution
- “ici” brand license (formerly France Bleu)
- Radio (national and local) and digital promotional plan