After the extraordinary success of the Pop Air exhibition in 2022, the Balloon Museum invests the Grand Palais with France Inter and Radio France Studios.
A true immersive phenomenon that will amaze young and old alike, the exhibition Euphoria - Art is in the Air unveils a multitude of aerial environments imagined by international contemporary artists over 5000m2 dedicated to the world of inflatables.
Among the artists present: A.A. Murakami, Alex Schweder, Camille Walala, Cyril Lancelin , Hyperstudio, Mauro Pace, Quiet Ensemble, Roman Hill, Karina Smigla-Bobinski, Martin Creed, MOTOREFISICO, Nils Völker, Paola Pivi , Philippe Parreno, Rafael Lozano-Hemmer, Ryan Gander, SpY, Sun Yitian
Invisible Ballet by Hyperstudio
The request
Le Ballon Museum approached Radio France Studios / France Inter to benefit fromlarge-scale promotional support, and thus maximize its revenues, thanks to a strategic partnership.
Our response
- Brand licenseFrance Inter
- Promotional plan radio and digital
