An online store for the entire Fip radio merchandising universe
Created in 1971 and entirely dedicated to all kinds of music, Fip is a radio station like no other. Every day, its passionate, curious and demanding programmers offer listeners original, hand-sewn programs, like true sound stylists. This is what makes Fip so unique, and its reputation as the world's best music radio. That's why Fip has decided to offer all music lovers a selection of products in its image: colorful, fresh and accessible! A collection of clothing and accessories that allows Fip fans to display their passion for their radio station of heart.
The Request
To celebrate Fip’s 50th anniversary, many Fip listeners wanted to show their support for their favorite radio station. That’s why Fan Avenue, the specialist in merchandising for tours, festivals, and sporting events, proposed to Radio France and Fip the creation of an online store for the station’s fan community.
Our Solution
- “Fip” brand licensing
- Creation of visuals and slogans
- Radio and digital promotional support
