The OCIRP, Union d'institutions de prévoyance à gestion paritaire has entrusted Radio France's Pôle Events with the organization of the production of their program "Salariés aidants : quelles réponses?"
The objective of the morning is to address the situation of employees who are close caregivers and the responses to better support them within the company.
OCIRP round table at Studio 221
The request
To produce a TV format broadcast in livestream on their dedicated digital platform as well as for an audience of around 100 people.
Our response
- Agency mode: accompaniment on editorial strategy, graphic design and public space.
- Privatization of Studio 221, franceinfo's TV set, to produce the show.
- Privatization of the Galerie Seine to host the hundred or so guests, broadcast the show on a giant screen and organize a cocktail party.