A podcast series produced by Radio France Studios for Chiesi France laboratories. This series focuses on a condition that is as common as it is misunderstood: dyspnea (shortness of breath).
The Request
The KPL agency, with whom we collaborated, wanted a fictionalized, radio-style narrative inspired by the comic book Victoire ou le 2ème souffle (HB Éditions, in partnership with the Fondation du Souffle). The goal was to highlight how challenging it often is for patients to fully realize and acknowledge this condition.
Our Solution
We directed and produced a podcast series that blends education, lived experience, and medical expertise. It weaves together the testimony of a patient living with dyspnea with insights from renowned experts to help listeners understand the condition, explore its impact on quality of life, and discover management approaches.
